| Media planning, production and management
You have developed your strategy. You have your objectives. You probably have a selection of media at your disposal. The questions now are: 'Which ones to use? Do you need to introduce new channels? And how should existing and new channels be managed to achieve what is needed?'
Correct media choice is essential as different channels are suited to achieving different outcomes. Do you want to raise awareness or gain understanding? Are you looking for people to commit to something? The diagram below sets out some of the communication processes that can be used to achieve these different objectives:
So if you are trying to raise awareness, then it is appropriate to communicate through arm's length media such a newsletters or video. However, if you want people to commit to new ways of working, then communication needs to be much richer and more two way.
Perfect Circle is able to help you think through what you are trying to achieve and help with correct media selection. We are also able to help you develop your channels, from setting up publications and intranets to reinvigorating team briefings and encouraging informal communities to evolve. If needed we can continue to manage and produce these channels for you, whether it be a monthly magazine or a website that demands daily updates.
If you would like more information about how we can help you develop your media, please contact us on: 0117 915 4552, or click
here to email us now.
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