Perfect Circle : Creating your internal brand

Creating your internal brand
Brands can form a powerful emotional attachment with people. If the work experience of new recruits is to match the promise given by the organisation in the recruitment literature and process, the brand values must be lived within an organisation and not remain the prerogative of the recruiters or HR.

It should be a shared experience - the brand should help to articulate the culture and be something that everyone recognises in their day-to-day relationships with their colleagues.

Embedding the brand is therefore a process of involvement, and this in itself implies a multifaceted approach:

We can work with your organisation to develop and reinforce brands and brand values, for instance, by re-engineering the induction process.

For more information on PCTracker, a tool to poll the attitudes of people in their first year with your organisation, giving you valuable feedback on whether you are 'living your employer brand', please click here

If you would like information on how we can help you to develop your brand, please contact us on: 0117 915 4552, or click here to email us now.


OUR SERVICES Research, measurement and monitoring Communications strategy and planning Delivering change Creating your internal brand Embracing diversity Increasing staff retention Training and development Effective facilitation and action planning Media planning, production and management Staff involvement Employee engagement

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